據(jù)奧地利標(biāo)準(zhǔn)報(bào)報(bào)道，基于大型運(yùn)營(yíng)商A1和T-Mobile公司奧地利分公司推出了最新的漫游套餐，奧地利虛商Hot及其他虛擬運(yùn)營(yíng)商可從基礎(chǔ)用戶增長(zhǎng)中獲利。Hot公司希望能在今年頭幾個(gè)月內(nèi)實(shí)現(xiàn)基礎(chǔ)用戶數(shù)量增長(zhǎng)，即從30000名增長(zhǎng)到到730000名。Hot公司和其他虛商都期盼其競(jìng)爭(zhēng)對(duì)手——移動(dòng)網(wǎng)絡(luò)運(yùn)營(yíng)商的產(chǎn)品價(jià)格大幅上漲，從而產(chǎn)生大幅度的用戶增長(zhǎng)。
為了響應(yīng)從6月15日開始全面取消歐盟境內(nèi)漫游費(fèi)的政策，奧地利虛商Hot向用戶推出Hot Fix套餐。購(gòu)買此套餐的用戶在出入歐盟各國(guó)邊境時(shí)，每月都能獲得價(jià)格為9.90歐元的2.2GB數(shù)據(jù)流量。
當(dāng)用戶的數(shù)據(jù)流量使用量超出規(guī)定的套餐總量時(shí)，Hot公司可能將收取該用戶相應(yīng)的額外費(fèi)用。無論如何，該運(yùn)營(yíng)商需要事先說明套餐內(nèi)的數(shù)據(jù)流量總額或上限，并且當(dāng)用戶的數(shù)據(jù)流量不足時(shí)應(yīng)當(dāng)及時(shí)通知該用戶。如用戶數(shù)據(jù)流量超出套餐規(guī)定限額，Hot公司將按7.70歐元/GB+增值費(fèi)（約為9歐元）的收費(fèi)標(biāo)準(zhǔn)向該用戶收取相應(yīng)費(fèi)用。
Hot公司的首席執(zhí)行官M(fèi)ichael Krammer稱，對(duì)Hot公司來說，歐盟漫游新規(guī)能導(dǎo)致Hot公司一定的業(yè)務(wù)損失。因?yàn)樾⌒瓦\(yùn)營(yíng)商基本上都是從國(guó)外運(yùn)營(yíng)商那里購(gòu)買高成本的數(shù)據(jù)流量包，所以新規(guī)會(huì)讓他們?nèi)鐭徨伾系奈浵?mdash;—團(tuán)團(tuán)轉(zhuǎn)。這些小型運(yùn)營(yíng)商從國(guó)外買進(jìn)1GB流量的成本為7.70歐元，而在國(guó)內(nèi)市場(chǎng)，相同流量的成本僅為1.70歐元。即便國(guó)外的價(jià)格以逐年20%的速度降低，但低成本的運(yùn)營(yíng)商還是得承擔(dān)昂貴的費(fèi)用。Krammer對(duì)布魯塞爾（歐盟總部所在地）的決策者表示不悅，并抱怨對(duì)“國(guó)際玩家”來說，RLAH（Roam Like at Home）套餐僅僅意味著把資本從一個(gè)口袋拎到另一個(gè)口袋而已。
Krammer預(yù)計(jì)漫游新規(guī)的實(shí)施會(huì)導(dǎo)致用戶每年承擔(dān)的費(fèi)用將從7歐元上升至25歐元。他還預(yù)計(jì)用戶在國(guó)外的數(shù)據(jù)流量的使用量將增加6倍。Hot公司希望利用用戶增長(zhǎng)而獲得的利潤(rùn)來平衡新規(guī)產(chǎn)生的大部分成本。
Austrian MVNO Hot hopes to offset RLAH by customer growth
Austrian MVNO Hot, as well as other MVNOs, could benefit from a customer base increase as a result of the latest roaming offers introduced by the big operators A1 and T-Mobile Austria, reported Der Standard. Hot hopes to have increased its customer base during the first few months of the year by 30,000 to 730,000. Hot and other MVNOs expect a big growth in subscribers as a result of the massive price increases introduced by their competitors, the MNOs.
With the cancellation of roaming fees from 15 June, customers of the MVNO's tariff Hot Fix can get 2.2 GB of data a month for EUR 9.90 when abroad within the EU.
Beyond the data package, the operator may charge fees. However, the operator needs to announce the data limits in advance and notify the customer when they reach the limit. Internet service beyond the package will then cost a maximum of EUR 7.70 per gigabyte plus VAT (nearly EUR 9).
For Hot, the new roaming regulation represents a loss of business, said Michael Krammer, CEO of Hot. The regulation disadvantages small operators, because they buy data packages at high cost from foreign operators. One gigabyte costs EUR 7.70 abroad, while on the domestic market, it costs EUR 1.70 Although the price abroad will be reduced by 20 percent annually, the low-cost operators will have to bear the costs. Krammer is not happy with the Brussels decision-makers, complaining also about big international players for whom RLAH will only mean transferring money from one pocket to another.
Krammer expects that the implementation of the roaming regulation will incur costs of EUR 7 to EUR 25 a year per customer. He expects that the data consumption abroad will increase six-fold. Hot wants to offset a significant part of the costs by customer acquisitions.
二、Telefonica德國(guó)分公司與Vestolit達(dá)成最新移動(dòng)合約
西班牙電信Telefonica德國(guó)分公司宣布與Vestolit公司簽署了一個(gè)移動(dòng)新合約（Vestolit公司是一家德國(guó)PVC系統(tǒng)供應(yīng)商）。Telefonica德國(guó)分公司選擇了“O2 Unite”為公司套餐，所以所有員工將以固定的價(jià)格享受到通話時(shí)長(zhǎng)，短信和數(shù)據(jù)流量?jī)?yōu)惠。Vestolit公司稱該公司中意該套餐的靈活性，該套餐有助于讓管理人員移動(dòng)套餐費(fèi)用不再?gòu)?fù)雜。約190名員工參與該合約，且此合約還包括歐洲境內(nèi)的漫游費(fèi)用。
Telefonica Deutschland wins mobile contract at Vestolit
Telefonica Deutschland announced a new mobile contract with Vestolit, a Germany-based supplier of PVC systems. The company chose the O2 Unite plan, which offers a monthly pool of minutes, texts and data for all employees to use, for a fixed price. Vestolit said it liked the flexibility of the offer, which is expected to help reduce the complexity of managing staff mobile costs. The contract covers around 190 employees, including roaming in Europe.
意大利虛商1Mobile（即Uno Mobile）已推出三種新的促銷套餐，以慶祝該公司已在意大利活躍了10年之久。該運(yùn)營(yíng)商的“Country Large”套餐包括5GB的數(shù)據(jù)流量，100分鐘意大利號(hào)碼通話時(shí)長(zhǎng)，與1Mobile提供的SIM用戶無限量通話以及在歐盟與非歐盟國(guó)家享受一系列特殊費(fèi)率，且28天收取9.90歐元。此外，其他2個(gè)促銷套餐分別為“Country Medium”和“Country Small”，分別包括價(jià)格為6.50歐元的2GB數(shù)據(jù)流量和價(jià)格為4.50歐元的1GB數(shù)據(jù)流量，但都不含可與其他運(yùn)營(yíng)商用戶免費(fèi)通話的語(yǔ)音時(shí)長(zhǎng)捆綁套餐。然而使用這兩種套餐的用戶可以選購(gòu)Extra 200, Extra 100或1€x1Ora移動(dòng)語(yǔ)音捆綁結(jié)合使用。
Italy's 1Mobile celebrates 10 years with 3 special promos
Italian MVNO 1Mobile (Uno Mobile) has launched three new promotions to celebrate ten years of activity in the country. The operator's Country Large offer comes with 5GB of data, 100 minutes of calls to Italian numbers, unlimited calls to 1Mobile SIMs and a series of special rates to EU and non-EU countries for EUR 9.90 every 28 days. The other two offers – Country Medium and Country Small – include 2GB and 1GB of data for EUR 6.50 and EUR 4.50 respectively, but no voice minute bundle to other operators. However, they can be combined with the Extra 200, Extra 100 and 1€x1Ora mobile voice bundles.
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